Merchandising Frequently Asked Questions
What merchandising is about?
In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
Who can or should use Merchandising Services?
We work both with leading manufacturers and retailers. All companies who wish their products and services to have a better presence in the market place can use it.
What can someone gain from merchandising?
The benefits include customer satisfaction, inventory reduction, lower out of stocks, increased sales, freed up space, lower restocking costs and other.
Why have Third Party Merchandising Services?
- Merchandising service organizations implement planogram resets faster than retailer’s current methods.
- Merchandising service organizations have a higher quality of initial planogram compliance than retailer’s current methods.
- Faster, more accurate planogram implementation and maintenance provided by merchandising service organizations boosts sales and profits.
What makes us better than competition?
Our main assets are:
- highly skilled and trained merchandisers
- good control mechanisms
- long time experience
Which are your principles?
- we think on behalf of the client
- we react to client’s needs
- we listen to client’s suggestions
- we meet client’s expectations
- we innovate processes
- we increase efficiency
- we implement the newest methods
- we cut client’s costs
- we look for the most effective solutions
Is there a way to use our services for a trial period?
It is possible to use our Merchandising services for limited period of time or in certain geographic areas as a pilot project.
Can someone have teams of variable number of persons per period according to needs?
It is possible to have trained and experienced merchandising teams for services based on seasonal product needs, new product launches, special activities, etc.
What individual merchandising services do you offer?
Our Sales and Merchandising Services Include:
- Sales Channels Coverage
- Category Management
- General Merchandising
- Planograms implementation
- Store Audits
- Mystery Shopping
- Leaflet/booklet/sample distribution
- Street Sampling
- Seasonal Displays
- Product Launches
- Promotional Blitzes
- Store Revamps
Are merchandising services monitored by existing procedures or policies?
All our merchandising services are based on Quality system procedures and policies in order to assure sustained performance of execution.
- All projects are planned and monitored regularly
- We have continuous supervision of all teams on the road
- We attend regular meetings with customer’s contact person for project progress results
Is there a training manual or guide for merchandising techniques?
Training is one of most important procedures we have. It is a continuous process and we try to learn more about modern merchandising techniques, we develop training material and have experienced trainers to carry out the sessions.
How do I find out what happens to my account? Do I have access to the data collected?
The project data is at your disposal on demand. Customers can view project progress and have summary reports.
How can I deliver promotional material to outlets? Do you have warehouse facilities to support this?
Yes, we can store, manage and deliver any type or quantity of promotional material you have. We can also inform you regularly on stock levels per material or where they are placed, etc.
Are employees dedicated in customer’s strategies?
TALANTON undertakes all day to day operations of the project as well as the personnel management and the customer has the general oversight.
Effective utilization of human capital, relieving customer’s administration, management time and various resources teams.
TALANTON staff follows the rules of applied marketing techniques to implement category management, planograms and other merchandising applications efficiently.
Can I change the project specifications according to the needs at any given period?
Yes, you can change the information anytime, as long as a reasonable preparation time is given. Our services are totally flexible and customized to meet your needs. The project is considered to be dynamic and evolving and you can be sure that we can respond to changes quickly and efficiently.
Will there be someone I can contact with in case of a problem?
Yes, there will be an assigned team for your project responsible for tackling any issue that might arise. The project manager and supervisors will be available on a frequent basis.
Our dedicated merchandising team provides a friendly and personal approach to dealing with individual clients.